Previously the managing administrator of Techstars and a founding accomplice at the Fund LA, M13 Accomplice Anna Barber was on the advanced curve of the pet-food wars: She was VP of artefact at Petstore.com back the aggregation was awash off in a blaze sale. “We laid off our agents except one person, who backward about with the CEO to advice wind bottomward the aggregation and achieve up with all our creditors,” Barber said. “That being was me.”
“The macroeconomic bazaar is aloof babble that you accept to cut up. Don’t accept your own press, right?” Although Petstore.com launched aboriginal and aired a Super Bowl commercial, added cash-rich startups additionally took to the airwaves to advertise themselves and boom up new customers. Its founders aloft $90 million, but after any able agency to ambition their advertising, “we begin ourselves in this bloodbath of chump acquisition,” she recalled.
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